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Privacy Policy

Welcome to Integric AI

Integric AI delivers an enterprise-grade virtual voice assistant platform (referred to herein as our “Service”). This Privacy Policy outlines how we gather, utilise, disclose, and manage personal data—information that can identify you or be linked to your identity—when you access our website at integricai.co.uk (“Website”) or engage with us regarding our Service.

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This document does not cover the data practices concerning job applicants, employees, contractors (including voice actors), or other individuals engaged for employment-related purposes. Please note, this Privacy Policy is not a binding legal agreement and does not grant rights beyond those established by law.

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Should you have any questions about how we handle your personal data, please refer to the “Contact Us” section below.

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1. Who We Are

Integric AI Limited (“Integric AI”, “we”, “us”, or “our”) manages this Website and acts as the data controller for personal data submitted through the Website or when you inquire about our Service. As data controllers, we decide how your data is processed.

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When the Service is offered to enterprise clients, those clients generally act as the primary data controllers for information collected via our platform, such as call data between the client and third parties. In these cases, Integric AI serves as a data processor or service provider, acting on instructions from the client, and compliance responsibilities are as outlined below:

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  • Transparency and Rights: The entity providing the Service will serve as your main point of contact for data rights and inquiries.

  • Lawful Basis: We determine the appropriate legal grounds for processing your data.

  • Security & Transfers: Each party maintains its own security measures and ensures that international data transfers comply with relevant data protection laws.

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2. Data Collection and Usage​

3. Data Concerning Platform Users

For clients and their authorized users of our platform, we collect the following:​​​​​

4. Call Data Processing

Call recordings, transcripts, and metadata collected through client-integrated systems are processed mainly as a service provider. Where legally permissible and client-authorized, we may also use:

5.​Cookies and Tracking Technologies

We collect interaction data via cookies, beacons, and similar tools. These enable site functionality, analytics, and advertising.

  • Essential cookies are always active.

  • Marketing and analytics cookies require your consent.

  • You may update your preferences via the floating cookie widget or browser/device settings.

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6. Online Advertising

We collaborate with ad networks and social platforms to deliver interest-based ads across the web.

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7. Data Retention

We retain data only as long as needed for business or legal purposes. Examples:

  • Contact data: While communication remains open.

  • Web analytics: Until meaningful trends are identified.

  • Call data: Until analysis or model training is complete.

  • Admin/support info: Up to 6 years post-service.

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8. Data Sharing

Your data may be shared under specific conditions:

9. International Transfers

All data we hold is processed within the E.E.A. In certain circumstances, we may transfer personal data to locations outside this region. These  transfers are safeguarded through:

  • Adequacy decisions (e.g., EU-U.S. Data Privacy Framework)

  • Standard Contractual Clauses (SCCs)

Before any international transfers occur, we perform an International Data Transfer Assessment to ensure any data transfers are conducted safely and securely with stringent encryptions applied. For more details, please contact us.

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10. Your Choices

You have full control of your data, and you can control how your data is processed:

  • You may unsubscribe from emails using the link in any email.

  • You may choose how cookies store your information by adjusting your preferences in the cookie settings.

  • You may opt out of advertising using ad network tools or device settings.

Under 

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11. Your Rights

You have the right to:

  • Request access to your data (also known as a "Subject Access Request")

  • Request corrections or amendments to your data

  • Request any data we hold on you is provided to you in a portable and accessible format.

  • Object to processing for legitimate interests or marketing

  • Request that we restrict the processing of your data (e.g., if you require us to store your data for longer than our usual protocols dictate)

  • Object to automated processing of your data.

  • Request that any of your data is deleted (known commonly as "the right to be forgotten").

To exercise these rights, contact us. We will respond to your request within one month of receipt, although responses may take up to three months if the request is complex or if you have multiple requests at one time.

We will not charge a fee if you make a Subject Access Request, unless a) there are administrative costs associated with your request, and b) the request is manifestly unfounded or excessive. A fee may also be charged if you require additional copies of your data.

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12. Complaints

If you believe your data rights have been violated, you may make a complaint to your local data protection authority.

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13. Children’s Privacy

We do not knowingly collect data from children under 13. If we become aware of such data, we will promptly delete it.

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14. Third-Party Services

This Policy does not cover third-party websites or services linked through our platform. Please refer to their respective privacy policies for details.

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15. Changes to This Policy

We may revise this Policy from time to time. Updates will be posted on our Website, and material changes will be communicated via email or other appropriate means.

Updated August 2025.

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